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Ethical Change Management

Acertare DOIT Change© Management: Ethical, People-Centric Solutions for Effective Organizational Change

If you’re looking for an optimal and ethical solution to navigate change within your organization, Acertare DOIT Change© Management stands out as the most effective and efficient choice.

Acertare DOIT Change© places people and ethical considerations at the center of the process. It seeks not only the achievement of business objectives but also the well-being of all stakeholders involved.

Our consulting interventions and training develop personal competencies and equips you and your company with the necessary tools to effectively lead change.

Acertare in the History of Change Management

Since 2004, the ethical Acertare DOIT Change© approach:

Goes beyond superficial adjustments

Involves a shift in perspective, values, and beliefs, while considering the common good

Facilitates profound and enduring transformation

Human Change Foundations

Academics understanding, how human systems experience changes

535 BC. Heraclitus -“The only constant in life is change”

1908 – Van Gennep – Rites of passage

1947 – Lewin – 3 States of changes

1969 – Beckhard – The discipline to increase org effectiveness through planned processes interventions using behavioral-science knowledge

1980 – Bridges – Stages of transition

PRE-1990’s

Change Management is On

Business starts mentioning this concept

Understanding the people factor

Jack Welch GE- Change Acceleration Process

1992 -Conner Managing at the Speed of Change

1993 – Jeanie Daniel Duck – The Change Monster.

1995 – LaMarsh – Changing the way we change

1996- Kotter – Leading change

1998 Spencer Johnson – Who moved my cheese?

1999 – Peter Senge – The Dance of Change

1993 – Michael Hammer, James Champy – People factor in reengineering failures

1990’s

Formalization

Structure as a discipline

Processes and tools

Organizational positions

2000- Clayton M. Christensen and Michael Overdorf Disruptive Change, selecting the structure for your innovation

2001- Agile Methodology

2003- Prosci ADKAR Model (Jeff Hiatt)

2004 – Acertare pragmatic approach: Institutional Coaching System (J. Pérez Duarte)

2005 – Kerber – Directed change, planned change, and guided changing-and their function in complexity and socio-technical uncertainty

2006 – Zhou,TseyLi, – Org changes s are differentially driven by firms’ motivation to change

2000’s

Evolution

Maturation and new methodologies

Collaboration with other disciplines

Agile, Management 3.0, SCRUM

2010 – Buono & Kerber (2010)- Building Change Capabilities

2010- ISO 26000 – Guidance on social responsibility

2012 – Minoja- Strategy and ethics of stakeholder theory and strategic management

2014 – United Nations – Corporate Responsibility to “protect, respect and remedy” Human Rights by UN

2010’s

Onward Forward

Ethical Change Management

From only organizational perspective to future co-creation through meaningful dialogue.

Change by conscious choice

2021 – Deloitte – Change management based on data culture

2022 – Logic 20 20 – Multimodal change management and focus on wellbeing.

2022 – Gartner – Inclusion of employees in organisational change planning and decision making.

2022 – Acertare DOIT Change Model and Canvas Framework (J. Pérez Duarte)

2020’s
In short, Acertare DOIT Change© ethical transformation approach prioritizes people and ethics in change management, aiming for both business goals and stakeholder well-being. Ethical management means making morally principled, fair, and respectful decisions and actions.

Acertare's Person-centered Ethical Approach

Traditional Approach

Acertare’s Ethical Approach

Transmitting information

Promoting purposeful conversations to shift mindsets

Lack of full transparency with affected parties​

Aligning and achieving congruence​

Instilling a sense of urgency​

Collaborative creation​

Valuing only the leadership perspective​

Facilitates understanding from various perspectives​

Convincing​

Voluntary and mindful choice

Blaming people for resistance to change

Gaining insight into reactions instead of blaming individuals for resistance

Ethical Transformation: Centering Human Dignity and Autonomy in Change Management

When desiring change, we often focus on others changing to our preferences, overlooking that human dignity involves autonomy in decision-making about changes that affect individuals personally. However, what exactly does it entail to undergo an ethical transformation? In essence, an ethical transformation goes beyond the mechanics of change management; it places people and ethical considerations at the center of the process. Involves conducting oneself and making decisions in a manner that is morally principled, fair, and respectful towards the people.
Ethical in change means to lead the transformation caring about human dignity.

The dignity of each person is rooted in their intrinsic perfection, setting them apart in nature. 

This uniqueness, distinctiveness, and individuality grant men and women rights and obligations. 

Key Principles for Implementing Ethical Transformation Interventions:

These principles underscores our commitment to establishing a just and inclusive environment for all stakeholders involved in the change process.
1

Empathy

Respect the individuals impacted by the change. 

2

Recognition

Acknowledge the dignity of every human being

3

Significance

Emphasize the need to transcend and contribute, adding significant value. 

4

Well-being

Prioritize ensuring safety, offering support, and empowering them to choose their response to circumstances that may affect them.
5

Distributive Justice

 We aim to ensure that no one is unfairly disadvantaged by the changes we implement

Become an expert in Change Management

Change Managers Certification

3 days

Effectively perform the role of Change Sponsor, discover the value of Change Management and the responsibilities from their stance to achieve the adoption of strategic initiatives and apply leadership techniques to manage change. 

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Ready to transform your change management process?

Book a consultation call with our expert consultants and trainers and explore customized solutions.

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